Woman working among fresh vegetables in a wholesale market

Open for funding · Shibganj, Bogra

MahasthangarhAgri-Value Hub

A proposed 12-month project to protect produce after harvest and give producers more choice about when they sell.

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Bogra context

Where producer choice narrows after harvest

Bogra produces at scale. At Mahasthan, delays and deteriorating condition can narrow producers’ choices before sale.

Tk 200–300 less per maund

Wholesale prices fell Tk 200–300 per maund as winter vegetable supply rose at Mahasthan Haat.

Dec 2024 · BSS
Crop IntelligenceBogra · 2024–25
Chili#1

73,050 t

Potato#3

1,178,604 t

Vegetables#10

158,130 t

BBS 2024–25 · rank among 64 districts

Explore Bogra in Crop Intelligence →

Producer choice

Where does the producer lose choice?

Produce being checked by hand before sale
There is still room to choose.

The first site aims to preserve producers’ choices between harvest and sale.

Illustrative sale window
Context image · produce checked before sale

What narrows the sale window?

First-site success measures

Measure outcomes at sale

Compare crop condition, producer choice and net returns against the baseline.

ReachTarget
500 active producer households · 25% addressable marketed volume handled

Confirm the volume denominator with the first catchment baseline.

ConditionTarget · after baseline
−20% relative physical loss and quality downgrade

Compare like crops, seasons and handovers.

ChoiceBaseline first
Waiting, condition, buyer reach, deductions and settlement

Record selling conditions before setting an improvement target.

ValueTarget · after baseline
+7% net realised producer price

Compare like transactions after fees, transport and deductions.

Operating viability · Target60% variable operating-cost recovery

Final full operating quarter.

Allocation

Where the money goes

Indicative first-site mix for an area of 1,200 rural households, aiming to reach 500 producer households.

Environment59%

Protect the harvest

Protected production in 12 poly-net houses, 3 preservation centres, 100 vermicompost units and handling infrastructure.

Education21%

Build local capability

Practical, financial and enterprise support for producers and the local team.

Health20%

Bring basic support closer

3 health kiosks and participating-household access to diagnostics and referral.

Before capital release

Four checks before the first site is fixed

  1. Site + producer demandConfirm site access, seasonal marketed volume, fees and repeat-use demand.
  2. Buyer termsDocument grades, volumes, timing, deductions, settlement and counterparties.
  3. Operator + economicsName the operator; verify staffing, utilisation, service economics and procurement.
  4. Baseline + safeguardsFix denominators, measurement ownership, complaints, participation and reporting responsibilities.
Vegetable seedling production in the wider Bogra region
Context image · nursery, Shajahanpur, Bogra

Open for funding

Build the first Mahasthangarh site

Before releasing capital, verify site demand, buyer terms, operator economics and the baseline with safeguards.

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